When your MSP prospects for new business, you want every possible tool at your disposal to close deals. But with so many competitors that have similar offerings, it can be challenging to stand out in the IT crowd.
The truth is, many MSPs have nearly-identical service suites, and clients shopping around may need help choosing the right fit for their business. Every MSP offers network support, security, backup and disaster recovery (BDR), etc. You know the drill.
That’s why you should do everything you can to set your MSP apart from the rest.
And if you're looking for a new feather for your cap, start with managed print services.
Print Partner is here to give you that extra oomph to your sales pitch. We partner with hundreds of MSPs across the country to provide managed print services for their customers. We take on the burden of print for you and pay you for referrals, satisfying customers and MSPs at the same time.
In this article, we’ll explain how you can use your relationship with Print Partner to start winning new business today.
Expand Your Service Suite to Distinguish your MSP
After working with MSPs from all across the nation, large and small, we’ve found a common thread that pretty much all of them share: MSPs hate print!
Don’t worry, we’re not offended.
MSPs have developed this disdain because managing print can be a massive headache for them. Copiers and printers are finicky machines, and IT professionals can struggle to troubleshoot unfamiliar equipment.
Clients see MSPs as their all-in-one technology advisors. And so, clients often call MSPs before their print vendors when a print device malfunctions, which leads to confused technicians and irritated customers.
As an MSP owner, this is probably why your eye twitches every time you hear the word “printer.”
But, this widespread dislike for print in your industry is something your MSP can easily take advantage of.
Ignoring your clients’ print is like an ostrich sticking its head in the dirt. You can ignore print for as long as you want, but when you come back up for air, your clients will still need someone to manage their print.
When you work with Print Partner, you’ll always have a solution for print in your back pocket, giving you a leg up on the majority of MSP competitors that want to be as far away from print as possible.
When you go into meetings with your clients, you can deliver the normal MSP song and dance - network security, BDR - and end the conversation by referring them to your preferred print vendor.
This strategy is especially effective if they express pain points or concern about their current managed print services.
When you refer them to a solution, you immediately elevate from their prospective MSP to their prospective technology resource.
And the best part? You don’t have to change anything about your current business model or service suite.
That means no print training for your employees and no building of print infrastructure.
You won’t even need to sell print, just a simple referral to acquaint us with your client will do wonders.
Print Partner comes in as your sidekick, doing your dirty work for you. Once we get the referral, we’ll be your print wingman, making you look good just for introducing us, and your clients will remember your business as their go-to tech resource.
Stop Random Print Vendors from Operating in Your Clients’ Space
While many MSPs would prefer to not deal with print, a significant portion of your competitors offer print service in some form.
This is especially true with the many print vendors operating in the MSP space, offering both IT and print services rolled into one company.
When you hear about print vendors offering IT services, it’s likely that you're frustrated.
Print vendors are notorious for “slapping on” IT-related services or buying MSPs so they can feed their print clients over.
To learn more about the phenomenon of print vendors turned-MSP, read: The Greatest Threat to Your MSP: Managed Print Providers
While seasoned operators in the MSP community understand that many of these “random print vendors” cannot provide sufficient IT support, your clients may not!
Put yourself in the shoes of a prospective client. Business A is offering you a solution for IT. Business B is offering you solutions for IT and print.
On paper, one business is offering one solution and the other is offering two. Which one would you choose?
No matter what kind of clever wordsmithing and fancy lingo you can throw at them, your service is going to look like it's lacking when compared to that all-in-one competitor.
Creating a relationship with Print Partner allows you to confidently respond to a prospect’s inquiry as to whether you can also help them with their print services.
And when you learn that their current vendor offers both, you can proactively address their print needs and offer them a chance to connect with us, AKA your “preferred print partner.”
Oftentimes, our MSP partners will introduce us to prospective clients, and we’ll use this introductory phase to sell them on both our services and yours. When we make you look good for your client, everyone wins.
Do you really want to jeopardize your sales with gaps in easily-covered service like print?
Easy Print Solutions with Print Partner
If you want to keep up with your print-selling competitors and soar beyond the others falling behind, partnering with Print Partner should be a no-brainer.
When prospecting, you want every tool at your disposal. So why not walk into your next sales meeting with us in your back pocket?
We’ll happily service your client, and you won’t have to lift a finger. And we’ll pay you for referrals!
For each referral, we’ll pay you at least $250, plus $1,000 per copier sold and a recurring 5% on the lifetime of their print allotment. This means that, win or lose, you’ll still profit from simply introducing us to prospects and giving it the ol’ college try.
Let us be your backup, and partner with us, a Print Partner you can trust.
